Earth Day is tomorrow, April 22. Each year since the late 1960’s, the day has been used to draw attention to conservation, recycling, and many other means of reducing waste and prolonging the life of the earth. Though it’s not an official holiday, according to the United States Government, the day is internationally recognized.
Companies like Campbell’s Soup are jumping onto the Earth Day bandwagon, letting you know they are earth-friendly people too. This is a photo that I took while shopping at local retail store. Stacked high on a shelf were tiers of green-labeled chicken noodle soup cans. This is the first change to the Andy Warhol-designed label that I can remember.
Companies like Campbell’s Soup are jumping onto the Earth Day bandwagon, letting you know they are earth-friendly people too. This is a photo that I took while shopping at local retail store. Stacked high on a shelf were tiers of green-labeled chicken noodle soup cans. This is the first change to the Andy Warhol-designed label that I can remember.
So whether you bike or take the bus to work tomorrow, turn off the television or wash your clothes in cold water to save energy, Campbell’s wants to make sure you eat a can of chicken noodle while you are saving the planet.
1 comment:
While green cans are amusing, one can not help but feel that companies like Campbells are simply exploiting events such as Earth Day to boost sales or improve public image. Perhaps a similar corrolary exists in the recent surge in all natural and organic products; to many consumers they represent a better way to cultivate and consume resources, however, to mutlinational corporations, it is more likely to be a niche market which is ripe to dominated. In this regard, it is simply a manufacturers cold calculated response to a rising social demand, not a concern for the wellbeing of their patrons. This raises the old and still quite intersting philosophical ponderance; is doing the right thing for the wrong reasons really doing the right thing at all? One hopes that trends like this are rooted in a deeper understanding of dire issues and not mere lip serice.
Post a Comment